I've Got This Idea...

All products start with an idea. This one too. Longtime associate Kenny Gills approached me about his Assisted Living information product soon after my return from a year living in Brazil.
Like most "product creators" I know, having an idea and bringing it to market are two different things. Kenny was untested in my eyes... but I believed in his product idea and other real estate investors I respect as well.

A couple weeks later and a couple meetings I finally receive the idea on this paper...