Case Study: Assisted Living Real Estate Information Product
I've Got This Idea...
All products start with an idea. This one too. Longtime associate Kenny Gills approached me about his Assisted Living information product soon after my return from a year living in Brazil.
Like most "product creators" I know, having an idea and bringing it to market are two different things. Kenny was untested in my eyes... but I believed in his product idea and other real estate investors I respect as well.
A couple weeks later and a couple meetings I finally receive the idea on this paper...
Did I Mention...
He really wanted to make TWO products at once and already had committed the launch date at local real estate investors club in Baltimore... just 8 weeks from now?
Stage 2: Production
The "Soft Launch": Warm List
* All day FREE Saturday event
* 65 attendees
* $1497 product offered at the close
* 15 sales
PRODUCT OWNER AND JV VERY HAPPY
Wrap Up: A Peak At The Finished Package
Local Business Coach Review: How Did We Do?
Testimonial: The Product Creator Speaks