* Do your marketing messages attract the kind of client or customer you want?
* Do you know when long-form copy is needed and when short-form works best?
* Does your web site have the most compelling, optimized copy possible?
* Does your web site attract people to you or drive them away?
* Do your Adwords zizzle or fizzle?
* Do you use email campaigns (autoresponders) to communicate with your list?
* Do you use video on your site to ‘set yourself’ apart? (You need the right marketing message here, too!)
* Do you use PR or articles to market your business?
* Are you using social media to its best advantage?
* Do you use whitepapers, case studies, print ads or direct mail in your marketing mix?