So you are wondering whether to use video on your website.
The question: Does it really make a difference?
Here are some common sense answers to that:
1) Which of the following are you more likely to respond to:
a) a letter with a sales message
b) a living, breathing person who you can see and hear
* I am willing to bet that seeing a real person is going to grab and keep you attention more in this day and age.
2) How often do you:
a) watch tv
b) read a magazine or newspaper
* My guess: you probably watch television alot more than read in general.
The bottom line is: when you present yourself on video, customers are more likely to listen to your message. They will get a better “feel” of who you are. They will decide whether they like you or not. They will remember you better.
And don’t take my word for it. Here are what the current statistics are around using video on the internet:
* 178 million U.S. Internet users watched video during the month of April 2010
* That’s 83.5% of all U.S. Internet users
* The average YouTube viewer watched 96 videos
* The average Hulu viewer watched 24.7 videos…at an average of 2.5 hours per viewer
* The average duration of videos watched was 4.4 minutes.
So what’s your video plan?
